Introduce your pup
All dogs are unique.Therefore their food should differ too. Tell us about your dog's unique characteristics and needs


We put togheter a menu
Based on your dog's individual data our algorithm developed by veterinarians and nutrition experts recommend a menu. It includes recipe, feeding guide and how much you need on a monthly basis.
Dinner is served
You will receive your tailored food package within 2-3 days. No preparation of the food is needed. We also send with toys and other healthy stuff in between to make buying dog food a more fun experience. That's nice, right?


...and served again and again.
We ship the amount you need for a monthly supply. However you can easily via "My Account" or by contacting us put forward, pause, change or delay an order at any time. To ensure that your dog gets the (food) love it needs have never been easier.