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Introduce your pup

All dogs are unique, therefore their food should differ too. Tell us about your dog's unique needs.


We put together a menu

Based on your dog's individual data, our algorithm, developed by veterinarians and nutrition experts, recommends you a menu. It includes a recipe, a feeding guide and how much food you need on a monthly basis.

Dinner is served

You will receive your tailored food package within 7 days. No preparation of the food is needed. We also send with toys and other healthy stuff in between to make buying dog food a more fun experience. That's nice, right?


... and served again and again.

We ship the amount you need for a monthly supply. However, you can easily put forward, pause, change or delay an order at any time. Making sure that your dog gets the food it needs has never been easier.

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